Strategy : seeking and securing competitive advantage /
Montgomery, Cynthia A. Porter, Michael E.
Strategy : seeking and securing competitive advantage / edited by Cynthia A. Montgomery and Michael E. Porter. - Boston : Harvard Business School Press, 1991 - xxiii; 475 p. - The Harvard business review book series .
What makes up an effective strategy? This collection of Harvard Business Review articles offers insight and practical advice from the leaders in the field: Michael Porter, Kenichi Ohmae, Steven Wheelwright, Gary Hamel, and C.K. Prahalad, among others. They show how advantage can and should be extracted from many sources, from marketing and joint ventures to financial analysis. Strategy provides managers with the best thinking available on how to make the critical decisions that determine business success. A Harvard Business Review Book.
0-87584-243-7
ORGANIZACION DE LAS VENTAS
ESTRATEGIA COMERCIAL
CONQUISTA DE MERCADOS
COMPETENCIA
COMPETITIVIDAD
VENTAJA COMPETITIVA
MARKETING
658.821=111
Strategy : seeking and securing competitive advantage / edited by Cynthia A. Montgomery and Michael E. Porter. - Boston : Harvard Business School Press, 1991 - xxiii; 475 p. - The Harvard business review book series .
What makes up an effective strategy? This collection of Harvard Business Review articles offers insight and practical advice from the leaders in the field: Michael Porter, Kenichi Ohmae, Steven Wheelwright, Gary Hamel, and C.K. Prahalad, among others. They show how advantage can and should be extracted from many sources, from marketing and joint ventures to financial analysis. Strategy provides managers with the best thinking available on how to make the critical decisions that determine business success. A Harvard Business Review Book.
0-87584-243-7
ORGANIZACION DE LAS VENTAS
ESTRATEGIA COMERCIAL
CONQUISTA DE MERCADOS
COMPETENCIA
COMPETITIVIDAD
VENTAJA COMPETITIVA
MARKETING
658.821=111