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Goold, Michael Campbell, Andrew Alexander, Marcus

Corporate-level strategy : creating value in the multibusiness company / Michael Goold, Andrew Campbell and Marcus Alexander. - New York : John Wiley & Sons, 1994 - 450 p.

Pt. 1. Corporate Strategy and Parenting Advantage. 1. Corporate Strategy: The Issues. 2. Parenting Advantage: The Framework. 3. Questions about Parenting Advantage. 4. Corporate Strategy: The Background
Pt. 2. Successful Corporate Strategies. 5. How Parents Create Value. 6. Stand-Alone Influence. 7. Linkage Influence. 8. Functional and Services Influence. 9. Corporate Development. 10. The Evolution of Corporate Strategies. 11. Successful Corporate Strategies
Pt. 3. Developing a Corporate Strategy. 12. Developing a Corporate Strategy: Overview. 13. Developing Corporate Strategy: An Example. 14. Decisions about the Portfolio. 15. Decisions about the Parent. 16. Putting Parenting Advantage into Practice. A. Defining Businesses. B. Definition and Structure of Parent Organizations. C. Parenting Styles. D. Alliances.

ISBN: 0-471-04716-3

Subjects--Topical Terms:
ADMINISTRACION DE EMPRESAS
PLANIFICACION EMPRESARIAL
PLANIFICACION ESTRATEGICA
ESTRATEGIA EMPRESARIAL
CONCENTRACION DE EMPRESAS
GRUPOS DE EMPRESAS

Universal Decimal Class. No.: 658.114.5=111