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Kotter, John P.

Leading change / John P. Kotter. - Boston : Harvard Business School Press, 1996 - 187 p.

Describes the key qualities managers must have to make their companies stronger in a changing market, and discusses the most common mistakes managers make in trying to change their companies.

ISBN: 0-87584-747-1

Subjects--Topical Terms:
ADMINISTRACION DE EMPRESAS
DIRECCION DE EMPRESAS
ESTRATEGIA EMPRESARIAL
LIDERAZGO
ALTA DIRECCION
REFORMA DE LA EMPRESA

Universal Decimal Class. No.: 658.012.4=111