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Enterprise one to one : tools for competing in the interactive age

Peppers, Don1# Rogers, Martha

Enterprise one to one : tools for competing in the interactive age - - New York Currency Doubleday 1997 - xxv; 436 p. - .

ISBN: 0-385-48205-1

Subjects--Topical Terms:
MARKETING; COMERCIALIZACION; ESTRATEGIA COMERCIAL; COMPETENCIA

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