Power pricing : how managing price transforms the bottom line
Dolan, Robert J.1# Simon, Hermann
Power pricing : how managing price transforms the bottom line - - New York The Free Press 1996 - 369 p. - .
0-684-83443-X
ESTRATEGIA EMPRESARIAL; PRECIOS; POLITICA DE PRECIOS; FIJACION DE PRECIOS; MARKETING
Power pricing : how managing price transforms the bottom line - - New York The Free Press 1996 - 369 p. - .
0-684-83443-X
ESTRATEGIA EMPRESARIAL; PRECIOS; POLITICA DE PRECIOS; FIJACION DE PRECIOS; MARKETING