Fundamentals of logistics management /
Lambert, Douglas M. Stock, James R. Ellram, Lisa M.
Fundamentals of logistics management / Douglas M. Lambert, James R. Stock and Lisa M. Ellram. - Boston : Irwin ; McGraw-Hill, 1998 - xxiv; 611 p. : il., figuras, tablas, fotos - The Irwin/McGraw-Hill series in marketing .
In an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for.
0-256-14117-7
MARKETING
LOGISTICA
DISTRIBUCION COMERCIAL
CANALES DE DISTRIBUCION
COMERCIALIZACION
GESTION DE EXISTENCIAS
ALMACENES
GESTION DE ALMACENES
TRANSPORTE DE MERCANCIAS
CLIENTES
658.84.012.34=111
Fundamentals of logistics management / Douglas M. Lambert, James R. Stock and Lisa M. Ellram. - Boston : Irwin ; McGraw-Hill, 1998 - xxiv; 611 p. : il., figuras, tablas, fotos - The Irwin/McGraw-Hill series in marketing .
In an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for.
0-256-14117-7
MARKETING
LOGISTICA
DISTRIBUCION COMERCIAL
CANALES DE DISTRIBUCION
COMERCIALIZACION
GESTION DE EXISTENCIAS
ALMACENES
GESTION DE ALMACENES
TRANSPORTE DE MERCANCIAS
CLIENTES
658.84.012.34=111