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Martin, André J.

Infopartnering : the ultimate strategy for achieving efficient consumer response / André J. Martin. - New York : John Wiley & Sons, 1994 - xxiv; 212 p. - The executive breakthrough series .

ISBN: 0-471-13195-4

Subjects--Topical Terms:
MARKETING
CONSUMIDORES
RESPUESTA EFICIENTE AL CONSUMIDOR
DISTRIBUCION COMERCIAL
LOGISTICA
CANALES DE DISTRIBUCION

Universal Decimal Class. No.: 658.818.012.34=111