From those wonderful folks who gave you Pearl Harbor : front-line dispatches from the advertising war /
Della Femina, Jerry 1936-
From those wonderful folks who gave you Pearl Harbor : front-line dispatches from the advertising war / Jerry Della Femina ; edited by Charles Sopkin. - New York : Simon and Schuster, 1970 - 253 p.
There are a lot of controversial people in advertising. Ogilvy because of his “rules”. Hopkins because of his anti-intellectualism. Reeves because of his USP, Lois because of his outrageousness, Wells because of her sexuality.
And then there’s Jerry Della Femina, creative director and chairman at the agency he founded in 1967 (Della Femina Travisano & Partners), and survivor of a litany of shops that weren’t so lucky – like Ruthruff and Ryan, Daniel & Charles, Delahanty, Kurnit & Geller, and Ted Bates – and whose 1970 memoir “From those Wonderful Folks Who Gave You Pearl Harbor” is famous even among those not in the industry as the book everyone knows the title of, but that no one has read.
671-20571-4
PUBLICIDAD
HISTORIA DE LA PUBLICIDAD
AGENCIA DE PUBLICIDAD
659.1.07=111
From those wonderful folks who gave you Pearl Harbor : front-line dispatches from the advertising war / Jerry Della Femina ; edited by Charles Sopkin. - New York : Simon and Schuster, 1970 - 253 p.
There are a lot of controversial people in advertising. Ogilvy because of his “rules”. Hopkins because of his anti-intellectualism. Reeves because of his USP, Lois because of his outrageousness, Wells because of her sexuality.
And then there’s Jerry Della Femina, creative director and chairman at the agency he founded in 1967 (Della Femina Travisano & Partners), and survivor of a litany of shops that weren’t so lucky – like Ruthruff and Ryan, Daniel & Charles, Delahanty, Kurnit & Geller, and Ted Bates – and whose 1970 memoir “From those Wonderful Folks Who Gave You Pearl Harbor” is famous even among those not in the industry as the book everyone knows the title of, but that no one has read.
671-20571-4
PUBLICIDAD
HISTORIA DE LA PUBLICIDAD
AGENCIA DE PUBLICIDAD
659.1.07=111