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The great marketing turnaround : the age of the individual and how to profit from it

Rapp, Stan1# Collins, Tom

The great marketing turnaround : the age of the individual and how to profit from it - - New York Plume 1992 - 336 p. - .

ISBN: 0-452-26749-8

Subjects--Topical Terms:
MARKETING; PUBLICIDAD; COMERCIALIZACION

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