Managing across borders : the transnational solution /
Bartlett, Christopher A. Ghoshal, Sumantra
Managing across borders : the transnational solution / Christopher Bartlett and Sumantra Ghoshal. - 2nd ed. - Boston : Harvard Business School Press, 1998 - 391 p.
Widely acclaimed for its perceptive insights into the management of companies operating in an international environment, "Managing Across Borders" has established itself as a landmark book. Bartlett and Ghoshal describe the emergence of a revolutionary corporate form - the transnational - and reveal how the nature of the global competitive game has fundamentally changed."Highly readable! Valuable lessons for companies in a wide range of industries and sizes-indeed, almost any organization operating several different businesses across borders." - "The Financial Times". "A fascinating book! The conclusions certainly break away from the perceived wisdom about the factors needed for success in global markets." - "Management Today". ""Managing Across Borders" makes clear that success in global strategy is as much a function of the ability to organize and manage as it is the ability to create a sound strategy. Bartlett and Ghoshal make an important and highly practical contribution in a book that represents the leading edge of thinking on this important subject." - Michael E.Porter, Bishop William Lawrence University Professor, Harvard Business School, and author of "Competitive Strategy".
0-87584-849-4
EMPRESAS MULTINACIONALES
GESTION EMPRESARIAL
ORGANIZACION DE LA EMPRESA
658.012.4:334.726=111
Managing across borders : the transnational solution / Christopher Bartlett and Sumantra Ghoshal. - 2nd ed. - Boston : Harvard Business School Press, 1998 - 391 p.
Widely acclaimed for its perceptive insights into the management of companies operating in an international environment, "Managing Across Borders" has established itself as a landmark book. Bartlett and Ghoshal describe the emergence of a revolutionary corporate form - the transnational - and reveal how the nature of the global competitive game has fundamentally changed."Highly readable! Valuable lessons for companies in a wide range of industries and sizes-indeed, almost any organization operating several different businesses across borders." - "The Financial Times". "A fascinating book! The conclusions certainly break away from the perceived wisdom about the factors needed for success in global markets." - "Management Today". ""Managing Across Borders" makes clear that success in global strategy is as much a function of the ability to organize and manage as it is the ability to create a sound strategy. Bartlett and Ghoshal make an important and highly practical contribution in a book that represents the leading edge of thinking on this important subject." - Michael E.Porter, Bishop William Lawrence University Professor, Harvard Business School, and author of "Competitive Strategy".
0-87584-849-4
EMPRESAS MULTINACIONALES
GESTION EMPRESARIAL
ORGANIZACION DE LA EMPRESA
658.012.4:334.726=111