Inside the tornado : marketing strategies from Silicon Valley's cutting edge / Geoffrey A. Moore.
Tipo de material:
TextoIdioma: Inglés Detalles de publicación: New York : Harper Business, 1995Descripción: 244 pISBN: - 0-88730-765-5
| Tipo de ítem | Biblioteca actual | Signatura topográfica | Estado | Código de barras | |
|---|---|---|---|---|---|
Libros
|
Universidad del Museo Social Argentino | CG 658.8:004=111 M821 (Navegar estantería(Abre debajo)) | Disponible | cg015330 |
Navegando Universidad del Museo Social Argentino estanterías Cerrar el navegador de estanterías (Oculta el navegador de estanterías)
| CG 658.787=111 P729 Production and inventory control : principles and techniques / | CG 658.8:004.738.5=111 H141 Net gain : expanding markets through virtual communities / | CG 658.8:004=111 B992 Marketing in an electronic age / | CG 658.8:004=111 M821 Inside the tornado : marketing strategies from Silicon Valley's cutting edge / | CG 658.818=111 P424 The one to one future : building relationships one customer at time / | CG 658.821=111 M787 Strategy : seeking and securing competitive advantage / | CG 658.8:338.46 C532 El mercado son personas / |
Inside the Tornado teaches a startling lesson. As markets change, the very skills that you've just perfected become your biggest liabilities, and if you can't put them aside to acquire new ones you're in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market-leading firms to illuminate every dimension of managing a market-focused business strategy. All industries which rely on technology - not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry - must learn to thrive Inside the Tornado.
Haga clic en una imagen para verla en el visor de imágenes