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Wharton on dynamic competitive strategy / edited by George S. Day and David J. Reibstein.
Tipo de material:
TextoIdioma: Inglés Detalles de publicación: New York : John Wiley & Sons, 1997Descripción: 465 pISBN: - 0-471-17207-3
| Tipo de ítem | Biblioteca actual | Signatura topográfica | Estado | Código de barras | |
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Universidad del Museo Social Argentino | CG 658.011.1=111 D273 (Navegar estantería(Abre debajo)) | Disponible | cg015353 |
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| CG 658.011.1:004=134.3 F985 Como elaborar e implementar o planejamento estratégico de sistemas de informação / | CG 658.011.1=111 C418 Strategic management : concepts and applications / | CG 658.011.1=111 D249 Strategic management / | CG 658.011.1=111 D273 Wharton on dynamic competitive strategy / | CG 658.011.1=111 F946 Strategic analysis and action / | CG 658.011.1=111 G761 Contemporary strategy analysis : concepts, techniques, applications / | CG 658.011.1=111 H411 The strategy concept and process : a pragmatic approach / |
Offers new perspectives on competitive strategy from a distinguished group of faculty at Wharton and other leading business schools around the world. This book presents the best insights from decades of research in key areas such as competitive strategy, simulations, game theory, scenario planning, public policy, and market-driven strategy. It represents the most cohesive collection of insights on strategy ever assembled by a leading school of business.
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