Seeing Differently is the author's personal guide to ideas that will shape the way we innovate into the twenty-first century.
A provocative selection of articles from the Harvard Business Review, this book speaks to the revolutionary changes that information and communication technologies are sparking in the business environment.

Gaining a foot-hold in this new world requires constant reassessment of how we think about strategy, risk, organizational design, research, product development, marketing, distribution - even the notion of competition itself.

These articles make the compelling case that companies must not only innovate continuously, but also honor the value of emergent ideas. In order to recognize and respond to this rapidly shifting landscape, we need to question our fundamental assumptions, readjust our focus and use new types of tools. Each of the twelve articles suggested a new way of thinking about some aspect of the way we do business