Understanding electronic commerce / David Kosiur.
Tipo de material:
- 1-57231-560-1
Tipo de ítem | Biblioteca actual | Signatura topográfica | Estado | Código de barras | |
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Universidad del Museo Social Argentino | CG 658.84:004=111 K86 (Navegar estantería(Abre debajo)) | Disponible | cg015422 |
Navegando Universidad del Museo Social Argentino estanterías Cerrar el navegador de estanterías (Oculta el navegador de estanterías)
CG 658.8:347.471.8 K87 Strategic marketing for nonprofit organizations / | CG 658.8:371.21 M274 Marketing para instituciones educativas : guía para planificar la captación y retención de alumnos / | CG 658.84:004.738.5=111 F497 The death of "e" and the birth of the real new economy : business models, technologies and strategies for the 21st Century / | CG 658.84:004=111 K86 Understanding electronic commerce / | CG 658.84:339.187.44 B736 Las ventajas del franchising / | CG 658.84:339.187.44 H554 Marketing de concepto + franchising : claves para armar un proyecto que le permita competir y crecer en su mercado / | CG 658.8:640.4 K87 Mercadotecnia para hotelería y turismo / |
In five years or less, analysts say, sales transactions on the Internet will total $100 billion annually. In short, online commerce is big and it's coming fast - and here's the book that shows you how to understand and profit from it. This invaluable overview includes: basics - how electronic commerce works in the real world; strategies - the mind set of companies that will get the most from electronic commerce; consumer applications - credit cards, digital money, and more; business applications - purchase orders, invoices, and other large transactions; case studiesinsightful snapshots of electronic commerce innovatively applied; security - its paramount importance and the five things it requires; and the future - from electronic agents to microcash and microtransactions. This book is for technology-savvy executives, group managers, entrepreneurs, corporate planners, information systems professionals, and anyone else who wants to master the new technology.