Kotler, Philip  1931- Andreasen, Alan R. <br/><br/>
Strategic marketing for nonprofit organizations /  
Philip Kotler and Alan R. Andreasen. 
 - 5th ed. 
 - New Jersey :   Prentice Hall,   1996 
 - 632 p. 
<br/><br/><label>ISBN: </label>0-13-232547-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>PLAN DE MARKETING<br/>ORGANIZACIONES NO LUCRATIVAS<br/>ENTIDADES DE BIEN PUBLICO<br/>PUBLICIDAD<br/>CAMPAŅA PUBLICITARIA<br/>CONTROL DE MARKETING
<br/><br/><label>Universal Decimal Class. No.: </label>658.8:347.471.8