TY  - BOOK
AU  - Slywotzky, Adrian J.
AU  - Morrison, David J.
TI  - The profit zone : : how strategic business design will lead you to tomorrow's profits / 
SN  - 0-8129-2900-4
PY  - 1998///
CY  - New York : 
PB  - Time Business, 
KW  - DIRECCION DE EMPRESAS
KW  - ESTRATEGIA EMPRESARIAL
KW  - PLANIFICACION ESTRATEGICA
KW  - RENTABILIDAD
KW  - EFICIENCIA ECONOMICA
N2  - The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow?

Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens
ER  -