Cullen, John B.

Multinational management : a strategic approach / John B. Cullen. - 2nd ed. - Cincinnati : South-Western Thomson Learning, 2002 - 664 p.

In this textbook for business majors, Cullen (Washington State U.) covers foundations of the subject, strategy, organizational structure and design choices, e-commerce and small businesses, human resource management systems, and international comparisons of management strategies and organization designs. The second edition includes a chapter on multinational e-commerce, the addition of Internet activities to the end of every chapter, the inclusion of diverse examples from all regions of the world, and updated research information, examples and statistics.

0-324-05569-2


ADMINISTRACION DE EMPRESAS
GESTION EMPRESARIAL
ESTRATEGIA EMPRESARIAL
PLANIFICACION ESTRATEGICA
EMPRESAS MULTINACIONALES

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