Multinational management : a strategic approach /
John B. Cullen.
- 2nd ed.
- Cincinnati : South-Western Thomson Learning, 2002
- 664 p.
In this textbook for business majors, Cullen (Washington State U.) covers foundations of the subject, strategy, organizational structure and design choices, e-commerce and small businesses, human resource management systems, and international comparisons of management strategies and organization designs. The second edition includes a chapter on multinational e-commerce, the addition of Internet activities to the end of every chapter, the inclusion of diverse examples from all regions of the world, and updated research information, examples and statistics.