TY  - BOOK
AU  - Cullen, John B.
TI  - Multinational management : : a strategic approach / 
SN  - 0-324-05569-2
PY  - 2002///
CY  - Cincinnati : 
PB  - South-Western Thomson Learning, 
KW  - ADMINISTRACION DE EMPRESAS
KW  - GESTION EMPRESARIAL
KW  - ESTRATEGIA EMPRESARIAL
KW  - PLANIFICACION ESTRATEGICA
KW  - EMPRESAS MULTINACIONALES
N1  - In this textbook for business majors, Cullen (Washington State U.) covers foundations of the subject, strategy, organizational structure and design choices, e-commerce and small businesses, human resource management systems, and international comparisons of management strategies and organization designs. The second edition includes a chapter on multinational e-commerce, the addition of Internet activities to the end of every chapter, the inclusion of diverse examples from all regions of the world, and updated research information, examples and statistics
ER  -