Goold, Michael Campbell, Andrew Alexander, Marcus <br/><br/>
Corporate-level strategy :   creating value in the multibusiness company /  
Michael Goold, Andrew Campbell and Marcus Alexander. 
 - New York :   John Wiley & Sons,   1994 
 - 450 p. 
<br/><br/>Pt. 1. Corporate Strategy and Parenting Advantage. 1. Corporate Strategy: The Issues. 2. Parenting Advantage: The Framework. 3. Questions about Parenting Advantage. 4. Corporate Strategy: The Background<br/>Pt. 2. Successful Corporate Strategies. 5. How Parents Create Value. 6. Stand-Alone Influence. 7. Linkage Influence. 8. Functional and Services Influence. 9. Corporate Development. 10. The Evolution of Corporate Strategies. 11. Successful Corporate Strategies<br/>Pt. 3. Developing a Corporate Strategy. 12. Developing a Corporate Strategy: Overview. 13. Developing Corporate Strategy: An Example. 14. Decisions about the Portfolio. 15. Decisions about the Parent. 16. Putting Parenting Advantage into Practice. A. Defining Businesses. B. Definition and Structure of Parent Organizations. C. Parenting Styles. D. Alliances. 
<br/><br/><label>ISBN: </label>0-471-04716-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADMINISTRACION DE EMPRESAS<br/>PLANIFICACION EMPRESARIAL<br/>PLANIFICACION ESTRATEGICA<br/>ESTRATEGIA EMPRESARIAL<br/>CONCENTRACION DE EMPRESAS<br/>GRUPOS DE EMPRESAS
<br/><br/><label>Universal Decimal Class. No.: </label>658.114.5=111