TY  - BOOK
AU  - Goold, Michael
AU  - Campbell, Andrew
AU  - Alexander, Marcus
TI  - Corporate-level strategy : : creating value in the multibusiness company / 
SN  - 0-471-04716-3
PY  - 1994///
CY  - New York : 
PB  - John Wiley & Sons, 
KW  - ADMINISTRACION DE EMPRESAS
KW  - PLANIFICACION EMPRESARIAL
KW  - PLANIFICACION ESTRATEGICA
KW  - ESTRATEGIA EMPRESARIAL
KW  - CONCENTRACION DE EMPRESAS
KW  - GRUPOS DE EMPRESAS
N1  - Pt. 1. Corporate Strategy and Parenting Advantage. 1. Corporate Strategy: The Issues. 2. Parenting Advantage: The Framework. 3. Questions about Parenting Advantage. 4. Corporate Strategy: The Background
Pt. 2. Successful Corporate Strategies. 5. How Parents Create Value. 6. Stand-Alone Influence. 7. Linkage Influence. 8. Functional and Services Influence. 9. Corporate Development. 10. The Evolution of Corporate Strategies. 11. Successful Corporate Strategies
Pt. 3. Developing a Corporate Strategy. 12. Developing a Corporate Strategy: Overview. 13. Developing Corporate Strategy: An Example. 14. Decisions about the Portfolio. 15. Decisions about the Parent. 16. Putting Parenting Advantage into Practice. A. Defining Businesses. B. Definition and Structure of Parent Organizations. C. Parenting Styles. D. Alliances
ER  -