TY - BOOK AU - Geus, Arie de AU - Senge, Peter Michael TI - The living company / SN - 0-87584-782-X PY - 1997/// CY - Boston : PB - Harvard Business School Press, KW - ADMINISTRACION DE EMPRESAS KW - GESTION EMPRESARIAL KW - CULTURA EMPRESARIAL N2 - Identifies the factors that are key for business longevity, and compares businesses focused on long-term goals with those focused on producing wealth for a small inner group ER -