Peppers, Don1#  Rogers, Martha <br/><br/>
Enterprise one to one : tools for competing in the interactive age 

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 - New York  Currency Doubleday  1997 
 - xxv; 436 p.   
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<br/><br/><label>ISBN: </label>0-385-48205-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING; COMERCIALIZACION; ESTRATEGIA COMERCIAL; COMPETENCIA