TY  - GEN
AU  - Peppers,Don1#
ED  - 
TI  - Enterprise one to one : tools for competing in the interactive age
SN  - 0-385-48205-1
PY  - 1997///
CY  - New York
PB  - Currency Doubleday
KW  - MARKETING; COMERCIALIZACION; ESTRATEGIA COMERCIAL; COMPETENCIA
ER  -