TY - BOOK AU - DeLuca, Fred AU - Hayes, John P. TI - Start small finish big : : fifteen key lessons to start -and run- your own successful business / SN - 0-446-52402-6 PY - 2000/// CY - New York : PB - Warner Books, KW - ADMINISTRACION DE EMPRESAS KW - PRODUCTIVIDAD KW - EFICIENCIA ECONOMICA KW - RENTABILIDAD KW - ESTRATEGIA EMPRESARIAL KW - PLANIFICACION ESTRATEGICA N2 - The founder of the Subway sandwich shop franchise draws on his own experience to present fifteen important steps to becoming a successful entrepreneur, offering helpful advice and key business strategies ER -