Lambert, Douglas M. Stock, James R. Ellram, Lisa M. <br/><br/>
Fundamentals of logistics management /  
Douglas M. Lambert, James R. Stock and Lisa M. Ellram. 
 - Boston :   Irwin ;   McGraw-Hill,   1998 
 - xxiv; 611 p. :   il., figuras, tablas, fotos 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/> In an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for. 
<br/><br/><label>ISBN: </label>0-256-14117-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>LOGISTICA<br/>DISTRIBUCION COMERCIAL<br/>CANALES DE DISTRIBUCION<br/>COMERCIALIZACION<br/>GESTION DE EXISTENCIAS<br/>ALMACENES<br/>GESTION DE ALMACENES<br/>TRANSPORTE DE MERCANCIAS<br/>CLIENTES
<br/><br/><label>Universal Decimal Class. No.: </label>658.84.012.34=111