TY  - BOOK
AU  - Lambert, Douglas M.
AU  - Stock, James R.
AU  - Ellram, Lisa M.
TI  - Fundamentals of logistics management / 
SN  - 0-256-14117-7
PY  - 1998///
CY  - Boston : 
PB  - Irwin ; , McGraw-Hill, 
KW  - MARKETING
KW  - LOGISTICA
KW  - DISTRIBUCION COMERCIAL
KW  - CANALES DE DISTRIBUCION
KW  - COMERCIALIZACION
KW  - GESTION DE EXISTENCIAS
KW  - ALMACENES
KW  - GESTION DE ALMACENES
KW  - TRANSPORTE DE MERCANCIAS
KW  - CLIENTES
N2  - In an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for
ER  -