Martin, André J.

Infopartnering : the ultimate strategy for achieving efficient consumer response / André J. Martin. - New York : John Wiley & Sons, 1994 - xxiv; 212 p. - The executive breakthrough series .

0-471-13195-4


MARKETING
CONSUMIDORES
RESPUESTA EFICIENTE AL CONSUMIDOR
DISTRIBUCION COMERCIAL
LOGISTICA
CANALES DE DISTRIBUCION

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