McKay, Edward S. <br/><br/>
The marketing mystique 

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 - New York  American Management Association  1979 
 - 256 p.   
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<br/><br/><label>ISBN: </label>0-8144-7522-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING; PLANIFICACION ESTRATEGICA; PLAN DE MARKETING; PLANIFICACION DEL MERCADO