TY  - BOOK
AU  - Zairi, Mohamed
TI  - Benchmarking for best practice : : continuous learning through sustainable innovation / 
SN  - 0-7506-2414-0
PY  - 1996///
CY  - Oxford : 
PB  - Butterworth-Heinemann, 
KW  - DIRECCION DE EMPRESAS
KW  - ESTRATEGIA EMPRESARIAL
KW  - BENCHMARKING
KW  - COMPARACION ENTRE EMPRESAS
KW  - ESTUDIOS DE CASOS
N2  - Benchmarking for Best Practice uses up-to-the-minute case-studies of individual companies and industry-wide quality schemes to show how and why implementation has succeeded. For any practitioner wanting to establish best practice in a wide variety of business areas, this book makes essential reading. It is also an ideal textbook on the applications of TQM since it describes concepts, covers definitions and illustrates the applications with first-hand examples
ER  -