Rapp, Stan1#  Collins, Tom <br/><br/>
The great marketing turnaround : the age of the individual and how to profit from it 

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 - New York  Plume  1992 
 - 336 p.   
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<br/><br/><label>ISBN: </label>0-452-26749-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING; PUBLICIDAD; COMERCIALIZACION