TY  - GEN
AU  - Rapp,Stan1#
ED  - 
TI  - The great marketing turnaround : the age of the individual and how to profit from it
SN  - 0-452-26749-8
PY  - 1992///
CY  - New York
PB  - Plume
KW  - MARKETING; PUBLICIDAD; COMERCIALIZACION
ER  -