Bartlett, Christopher A. Ghoshal, Sumantra <br/><br/>
Managing across borders :   the transnational solution /  
Christopher Bartlett and Sumantra Ghoshal. 
 - 2nd ed. 
 - Boston :   Harvard Business School Press,   1998 
 - 391 p. 
<br/><br/> Widely acclaimed for its perceptive insights into the management of companies operating in an international environment, "Managing Across Borders" has established itself as a landmark book. Bartlett and Ghoshal describe the emergence of a revolutionary corporate form - the transnational - and reveal how the nature of the global competitive game has fundamentally changed."Highly readable! Valuable lessons for companies in a wide range of industries and sizes-indeed, almost any organization operating several different businesses across borders." - "The Financial Times". "A fascinating book! The conclusions certainly break away from the perceived wisdom about the factors needed for success in global markets." - "Management Today". ""Managing Across Borders" makes clear that success in global strategy is as much a function of the ability to organize and manage as it is the ability to create a sound strategy. Bartlett and Ghoshal make an important and highly practical contribution in a book that represents the leading edge of thinking on this important subject." - Michael E.Porter, Bishop William Lawrence University Professor, Harvard Business School, and author of "Competitive Strategy". 
<br/><br/><label>ISBN: </label>0-87584-849-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>EMPRESAS MULTINACIONALES<br/>GESTION EMPRESARIAL<br/>ORGANIZACION DE LA EMPRESA
<br/><br/><label>Universal Decimal Class. No.: </label>658.012.4:334.726=111