TY  - BOOK
AU  - Hill, Terry
TI  - Manufacturing strategy : : text and cases / 
SN  - 0-256-10666-5
PY  - 1994///
CY  - Boston : 
PB  - Irwin, 
KW  - GESTION DE LA PRODUCCION
KW  - POLITICA DE PRODUCCION
KW  - PLANIFICACION ESTRATEGICA
KW  - ESTRATEGIA EMPRESARIAL
KW  - MARKETING
KW  - PROCESO PRODUCTIVO
KW  - ESTUDIOS DE CASOS
N2  - How do companies ensure that manufacturing strategies are supportive of markets? This book addresses these issues and shows, in detail, the way to develop a manufacturing strategy, to test market/manufacturing fit and to cope with the dynamic nature of today's markets. The rationale and concepts which underpin these approaches are explained at length. These, in turn, are the results of a programme of consultancy and research work in a wide variety of companies facing the pressures and problems of today while seeking solutions and approaches to successfully meet the needs of tomorrow
ER  -