Multinational management : a strategic approach / John B. Cullen.
Tipo de material:
- 0-324-05569-2
Tipo de ítem | Biblioteca actual | Signatura topográfica | Estado | Código de barras | |
---|---|---|---|---|---|
![]() |
Universidad del Museo Social Argentino | CG 658.012.2:334.726=111 C967 (Navegar estantería(Abre debajo)) | Disponible | cg015230 |
In this textbook for business majors, Cullen (Washington State U.) covers foundations of the subject, strategy, organizational structure and design choices, e-commerce and small businesses, human resource management systems, and international comparisons of management strategies and organization designs. The second edition includes a chapter on multinational e-commerce, the addition of Internet activities to the end of every chapter, the inclusion of diverse examples from all regions of the world, and updated research information, examples and statistics.