Resumen: It's no secret that in order to succeed - or even survive - American businesses need to make fundamental changes in the way they're run. The thinking used to be that automation alone was the answer. Judging from this country's slippage in the increasingly competitive global marketplace, that idea was obviously off the mark. Why? Because automating organizational structures and processes that were inefficient in the first place is akin to getting power windows installed in a car that needs an engine overhaul. Clearly, the time is ripe for re-engineering. It's one of the most talked-about topics in offices and on factory floors throughout the country today. It's gaining momentum as the way to reduce costs, improve time to market, enhance customer satisfaction, and boost sales incredibly, all at the same time. But, while most everyone recognizes the need for re-engineering, and its vast potential, hardly anyone has a clue about how to make it happen in his or her own company. This groundbreaking book offers the first detailed explanations of the whats, whys, and hows of business reengineering for managers at all levels in any kind of company.