Resumen: The rapid emergence of strategic collaborations as alternatives to the usual go-it-alone entrepreneurial ventures is evident everywvhere - from the growing collaborative efforts of such multinationals as IBM, AT&T and Siemens, to Japan's continuing use of alliances to help maintain their enviable economic dominance.

Equally evident is the failure of many companies to make these collaborations work, and the fear that such alliances suggest corporate weakness and lead to an ultimate lack of control. In his remarkably detailed and lucid account of this major development, Robert Porter Lynch dispels the myths and fears surrounding alliances and provides you with time-tested, practical techniques and tips that enable you to create powerful linkages which secure long-term strategic goals.

Offering his own counsel plus ideas from many of the world's best strategic thinkers, including Peter Drucker, Kenichi Ohmae and Harvard's Michael Porter, along with dozens of expert managers who contributed their best advice in strategizing, negotiating, and structuring alliances, Business Alliances Guide reveals the unique quality of collaborations - why they operate by a different set of rules, what advantages and drawbacks they bring, what goes into their success, what can cause them to self-destruct - and how you can ultimately benefit from them.