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Wharton on dynamic competitive strategy / edited by George S. Day and David J. Reibstein.

Por: Colaborador(es): Tipo de material: TextoTextoIdioma: Inglés Detalles de publicación: New York : John Wiley & Sons, 1997Descripción: 465 pISBN:
  • 0-471-17207-3
Tema(s): Resumen: Offers new perspectives on competitive strategy from a distinguished group of faculty at Wharton and other leading business schools around the world. This book presents the best insights from decades of research in key areas such as competitive strategy, simulations, game theory, scenario planning, public policy, and market-driven strategy. It represents the most cohesive collection of insights on strategy ever assembled by a leading school of business.
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Offers new perspectives on competitive strategy from a distinguished group of faculty at Wharton and other leading business schools around the world. This book presents the best insights from decades of research in key areas such as competitive strategy, simulations, game theory, scenario planning, public policy, and market-driven strategy. It represents the most cohesive collection of insights on strategy ever assembled by a leading school of business.

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