Management communication : principles and practice / Michael E. Hattersley and Linda McJannet.

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Tipo de material: Texto

TextoIdioma: Inglés Detalles de publicación: New York : McGraw-Hill, 2005Edición: 2nd edDescripción: 316 pISBN:

0-07-288356-1

Tema(s):

Resumen: Explores the high-profile communication issues managers will have to face in the coming decade. Subjects covered include audience analysis, corporate ethics, intercultural communication, and more.. New emphasis is placed on the importance of being clear on a message's purpose in order to increase its impact, while numerous innovative and contemporary cases bring the text to life.

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Existencias
Tipo de ítem	Biblioteca actual	Signatura topográfica	Estado	Código de barras
Libros	Universidad del Museo Social Argentino	CG 658.012.45=111 H366 (Navegar estantería(Abre debajo))	Disponible	cg013813

Explores the high-profile communication issues managers will have to face in the coming decade. Subjects covered include audience analysis, corporate ethics, intercultural communication, and more.. New emphasis is placed on the importance of being clear on a message's purpose in order to increase its impact, while numerous innovative and contemporary cases bring the text to life.

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