APA
Stanton W. J., Etzel M. J., Walker B. J. & Ascencio Lara C. (2000). Fundamentos de marketing. México, D.F: McGraw-Hill.
Chicago
Stanton William J, Etzel Michael J, Walker Bruce J and Ascencio Lara Clara. 2000. Fundamentos de marketing. México, D.F: McGraw-Hill.
Harvard
Stanton W. J., Etzel M. J., Walker B. J. and Ascencio Lara C. (2000). Fundamentos de marketing. México, D.F: McGraw-Hill.
MLA
Stanton William J, Etzel Michael J, Walker Bruce J and Ascencio Lara Clara. Fundamentos de marketing. México, D.F: McGraw-Hill. 2000.