Real time : preparing for the age of the never satisfied customer / Regis McKenna.
Tipo de material:
- 0-87584-794-3
Tipo de ítem | Biblioteca actual | Signatura topográfica | Estado | Código de barras | |
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Universidad del Museo Social Argentino | CG 658.89=111 M478 (Navegar estantería(Abre debajo)) | Disponible | cg015344 |
Discusses the ways in which, due to modern technology, customers expect immediate response, and describes companies which have structured themselves to take advantage of these developments.