| 000 | 00910aam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 027113 | ||
| 003 | OSt | ||
| 005 | 20250520173740.0 | ||
| 008 | 250520t1996 -us|||||||||||||| ||eng|| | ||
| 020 | _a0-13-232547-0 | ||
| 040 | _cumsa | ||
| 041 | _aeng | ||
| 044 | _a-us | ||
| 080 | _a658.8:347.471.8 | ||
| 100 |
_aKotler, Philip _d1931- _917806 |
||
| 100 |
_aAndreasen, Alan R. _917879 |
||
| 245 | 1 | 0 |
_aStrategic marketing for nonprofit organizations / _cPhilip Kotler and Alan R. Andreasen. |
| 250 | _a5th ed. | ||
| 260 |
_aNew Jersey : _bPrentice Hall, _c1996 |
||
| 300 | _a632 p. | ||
| 650 | 0 |
_aMARKETING _99850 |
|
| 650 | 0 |
_aPLAN DE MARKETING _916680 |
|
| 650 | 0 |
_aORGANIZACIONES NO LUCRATIVAS _917032 |
|
| 650 | 0 |
_aENTIDADES DE BIEN PUBLICO _99077 |
|
| 650 | 0 |
_aPUBLICIDAD _914127 |
|
| 650 | 0 |
_aCAMPAÑA PUBLICITARIA _917880 |
|
| 650 | 0 |
_aCONTROL DE MARKETING _917794 |
|
| 942 | 0 | 0 |
_2udc _cBK _n0 |
| 999 |
_c29147 _d29147 |
||