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020			_a0-324-05569-2
040			_cumsa
041			_aeng
044			_a-us
080			_a658.012.2:334.726=111
100			_aCullen, John B. _916557
245	1	0	_aMultinational management : _ba strategic approach / _cJohn B. Cullen.
250			_a2nd ed.
260			_aCincinnati : _bSouth-Western Thomson Learning, _c2002
300			_a664 p.
505			_aIn this textbook for business majors, Cullen (Washington State U.) covers foundations of the subject, strategy, organizational structure and design choices, e-commerce and small businesses, human resource management systems, and international comparisons of management strategies and organization designs. The second edition includes a chapter on multinational e-commerce, the addition of Internet activities to the end of every chapter, the inclusion of diverse examples from all regions of the world, and updated research information, examples and statistics.
650		0	_aADMINISTRACION DE EMPRESAS _97067
650		0	_aGESTION EMPRESARIAL _92606
650		0	_aESTRATEGIA EMPRESARIAL _910672
650		0	_aPLANIFICACION ESTRATEGICA _910673
650		0	_aEMPRESAS MULTINACIONALES _93291
942	0	0	_2udc _cBK
999			_c29213 _d29213