000			01694aam a2200289 a 4500
001			027304
003			OSt
005			20250123113358.0
008			250122t1996 -us|||||||||||||| ||eng||
020			_a0-87584-448-0
040			_cumsa
041			_aeng
044			_a-us
080			_a658.012.4=111
100			_aReichheld, Frederick F. _917047
100			_aTeal, Thomas _917048
245	1	0	_aThe loyalty effect : _bthe hidden force behind growth, profits, and lasting value / _cThomas Teal.
260			_aBoston : _bHarvard Business School Press, _c1996
300			_a323 p.
520			_aThe business world seems to have given up on loyalty: many major corporations now lose--and have to replace--half their customers in five years, half their employees in four, and half their investors in less than one. Fred Reichheld's national bestseller The Loyalty Effect shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy. Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. He makes a powerful economic case for loyalty-and takes you through the numbers to prove it. His startling conclusion: Even a small improvement in customer retention can double profits in your company. The Loyalty Effect will change the way you think about loyalty, profits, and the nature of business.
650		0	_aESTRATEGIA EMPRESARIAL _910672
650		0	_aLIDERAZGO _916711
650		0	_aCOMERCIALIZACION _94020
650		0	_aCOMPORTAMIENTO DEL CONSUMIDOR _916608
650		0	_aFIDELIZACION DEL CLIENTE _917049
942	0	0	_2udc _cBK _n0
999			_c29237 _d29237