000 005890000a22002290004500
001 027359
020 _a0-385-48205-1
041 _aEn
044 _aUS
100 1 _aPeppers, Don1#
_aRogers, Martha
110 2 _a
245 1 0 _aEnterprise one to one : tools for competing in the interactive age
250 _a
260 _aNew York
_bCurrency Doubleday
_c1997
300 _axxv; 436 p.
_b
440 1 _a
650 4 _aMARKETING; COMERCIALIZACION; ESTRATEGIA COMERCIAL; COMPETENCIA
841 _a2
942 0 0 _aLIB-M
999 _c29263
_d29263