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001			027367
003			OSt
005			20250124121500.0
008			250124t1999 -us|||||||||||||| ||eng||
020			_a0-87584-846-X
040			_cumsa
041			_aeng
044			_a-us
080			_a658.016:334.726=111
100			_aBryan, Lowell _916619
100			_aFraser, Jane _917109
100			_aOppenheim, Jeremy _917110
100			_aRall, Wilhelm _917111
245	1	0	_aRace for the world : _bstrategies to build a great global firm / _cLowell Bryan... [et al.]
260			_aBoston : _bHarvard Business School Press, _c1999
300			_a364 p.
520			_aThis book focuses on new and useful ways of thinking about strategy in the integrating world economy. What will it take to win in markets and industries that are fundamentally changing and evolving? The key to success, say the authors, lies in owning and leveraging superior intangible assets - talent, knowledge, brands, relationships, and reputation. Examples of early leaders in the global game, reveal how winning players mobilize their intangible assets in a coherent strategy for an integrated global economic arena. Race for the World shows managers and strategies that market leaders must approach the unfamiliarity and uncertainty of the new economy not as a problem to avoid, but as an opportunity to shape their company's future - and shows them how to do so.
650		0	_aESTRATEGIA EMPRESARIAL _910672
650		0	_aEMPRESAS MULTINACIONALES _93291
650		0	_aINTEGRACION ECONOMICA _93810
650		0	_aGLOBALIZACION _93454
942	0	0	_2udc _cBK _n0
999			_c29264 _d29264