000			02434aam a2200289 a 4500
001			027370
003			OSt
005			20250429150403.0
008			250429t1995 -us|||||||||||||| ||eng||
020			_a0-87584-609-2
040			_cumsa
041			_aeng
044			_a-us
080			_a658.512.2=111
100			_aClark, Kim B. _eeditor _917681
100			_aWheelwright, Steven C. _eeditor _917682
245	1	0	_aThe product development challenge : _bcompeting through speed, quality, and creativity / _cedited with an introduction by Kim B. Clark and Steven C. Wheelwright.
260			_aBoston : _bHarvard Business School Press, _c1995
300			_axviii, 431 p. : _bil., gráficos
440			_aThe Harvard business review book series _917497
520			_aTop product development companies gain competitive advantage by bringing rapidly evolving technologies to increasingly fragmented markets with speed, efficiency, and high quality. What is more, they use the talents from across the organization and those of suppliers, distributors, and customers to do it. This collection of articles and interviews from the Harvard Business Review further explores how these companies succeed, identifying strong leadership and a high degree of integration as the distinctive characteristics of organizations that achieve outstanding results from product development efforts. Featuring contributions from scholars and business leaders such as Ralph Gomory, Fumio Kodama, Edward McCracken, and the members of the Manufacturing Vision Group - an ad hoc team of academics and industry experts who studied development projects in five companies over four years - this volume offers a variety of perspectives useful to technical, functional, and general managers alike. The Product Development Challenge describes successful business practices in organizations that include Chaparral Steel, Eastman-Kodak, Ford Motor, Hewlett-Packard, Honda, and Silicon Graphics, Inc., addresses organizational challenges; and provides frameworks for managing the processes, innovations, and R&D efforts that will lead to the winning product development projects of tomorrow - not just in high technology companies, but in any manufacturing environment.
650		0	_aDISEÑO INDUSTRIAL _912381
650		0	_aDESARROLLO DE PRODUCTOS _917635
650		0	_aINNOVACION TECNOLOGICA _916870
650		0	_aNUEVOS PRODUCTOS _917669
942	0	0	_2udc _cBK _n0
999			_c29266 _d29266