000			01686aam a2200313 a 4500
001			027387
003			OSt
005			20250521145957.0
008			250521t1997 -us|||||||||||||| ||eng||
020			_a0-87584-759-5
040			_cumsa
041			_aeng
044			_a-us
080			_a658.8:004.738.5=111
100			_aHagel III, John _917890
100			_aAmstrong, Arthur G. _917891
245	1	0	_aNet gain : _bexpanding markets through virtual communities / _cJohn Hagel III and Arthur G. Armstrong.
260			_aBoston : _bHarvard Business School Press, _c1997
300			_axv, 235 p.
520			_aNet Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And they show you how to do it.
650		0	_aMARKETING _99850
650		0	_aINTERNET _93983
650		0	_aCOMUNIDAD VIRTUAL _917892
650		0	_aPLANIFICACION DEL MERCADO _917728
650		0	_aPLANIFICACION ESTRATEGICA _910673
650		0	_aCOMPORTAMIENTO DEL CONSUMIDOR _916608
650		0	_aCOMPETITIVIDAD _95141
942	0	0	_2udc _cBK _n0
999			_c29275 _d29275