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008			250521t1995 -us|||||||||||||| ||eng||
020			_a0-88730-765-5
040			_cumsa
041			_aeng
044			_a-us
080			_a658.8:004=111
100			_aMoore, Geoffrey A. _917885
245	1	0	_aInside the tornado : _bmarketing strategies from Silicon Valley's cutting edge / _cGeoffrey A. Moore.
260			_aNew York : _bHarper Business, _c1995
300			_a244 p.
520			_aInside the Tornado teaches a startling lesson. As markets change, the very skills that you've just perfected become your biggest liabilities, and if you can't put them aside to acquire new ones you're in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market-leading firms to illuminate every dimension of managing a market-focused business strategy. All industries which rely on technology - not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry - must learn to thrive Inside the Tornado.
650		0	_aMARKETING _99850
650		0	_aPLAN DE MARKETING _916680
650		0	_aALTA TECNOLOGIA _917886
650		0	_aINNOVACION TECNOLOGICA _916870
650		0	_aCICLO DE VIDA DE LA DEMANDA DE TECNOLOGIA _917887
650		0	_aTRANSFERENCIA DE TECNOLOGIA _917888
650		0	_aDIFUSION DE INNOVACIONES _917889
942	0	0	_2udc _cBK _n0
999			_c29300 _d29300