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008			250414t1999 -us|||||||||||||| ||eng||
020			_a0-87584-845-1
040			_cumsa
041			_aeng
044			_a-us
080			_a658.15.011.3=111
100			_aAmram, Martha _917436
100			_aKulatilaka, Nalin _917437
245	1	0	_aReal options : _bmanaging strategic investment in an uncertain world / _cMartha Amram and Nalin Kulatilaka.
260			_aBoston : _bHarvard Business School Press, _c1999
300			_a246 p.
440	1		_aFinancial management association survey and synthesis series _917438
520			_aIn capital investing, as in life, you always have options. In today's extremely turbulent world, managers recognize how risky the most valuable investment opportunities often are, and how useful a flexible strategy can be. That's why they want to know all their options. Yet many current financial assessment tools fail to identify what investors can do to capitalize on future uncertain events. Martha Amram and Nalin Kulatilaka suggest a smarter new way to think about strategic investments in terms of real options. By applying options thinking--the concept behind the recent Nobel Prize-winning work on financial options--to the evaluation of nonfinancial assets, this innovative approach brings a financial market discipline to the evaluation of a company's opportunities. Using real options theory, managers can more effectively target crucial opportunities to redeploy, delay, modify, or even abandon capital-intensive projects as events unfold. Corporate executives in finances, investments, and project management should share this book with decision makers in information technology, strategic planning, corporate restructuring, venture capital, and law. Through timely case studies, the authors show managers how to use real options to evaluate investments and create exit strategies in R&D, product design, contracts, and information technology. By linking strategic vision and tactical project decisions, Real Options helps to improve capital investment planning and results.
650		0	_aECONOMIA DE LA EMPRESA _916993
650		0	_aGESTION FINANCIERA _916572
650		0	_aINCERTIDUMBRE _916650
650		0	_aRIESGO FINANCIERO _917379
650		0	_aTOMA DE DECISIONES _916560
650		0	_aANALISIS DE INVERSIONES _916587
942	0	0	_2udc _cBK _n0
999			_c29335 _d29335