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| 008 | 250526t1998 -us|||||||||||||| ||eng|| | ||
| 020 | _a0-256-14117-7 | ||
| 040 | _cumsa | ||
| 041 | _aeng | ||
| 044 | _a-us | ||
| 080 | _a658.84.012.34=111 | ||
| 100 |
_aLambert, Douglas M. _917955 |
||
| 100 |
_aStock, James R. _917956 |
||
| 100 |
_aEllram, Lisa M. _917957 |
||
| 245 | 1 | 0 |
_aFundamentals of logistics management / _cDouglas M. Lambert, James R. Stock and Lisa M. Ellram. |
| 260 |
_aBoston : _bIrwin ; _bMcGraw-Hill, _c1998 |
||
| 300 |
_axxiv; 611 p. : _bil., figuras, tablas, fotos |
||
| 440 | 1 |
_aThe Irwin/McGraw-Hill series in marketing _917958 |
|
| 520 | _aIn an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for. | ||
| 650 | 0 |
_aMARKETING _99850 |
|
| 650 | 0 |
_aLOGISTICA _92966 |
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| 650 | 0 |
_aDISTRIBUCION COMERCIAL _916580 |
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| 650 | 0 |
_aCANALES DE DISTRIBUCION _916581 |
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| 650 | 0 |
_aCOMERCIALIZACION _94020 |
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| 650 | 0 |
_aGESTION DE EXISTENCIAS _917629 |
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| 650 | 0 |
_aALMACENES _917952 |
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| 650 | 0 |
_aGESTION DE ALMACENES _917953 |
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| 650 | 0 |
_aTRANSPORTE DE MERCANCIAS _917954 |
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| 650 | 0 |
_aCLIENTES _917739 |
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| 942 | 0 | 0 |
_2udc _cBK _n0 |
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_c29422 _d29422 |
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